Category Archives: social media in public relations

Silencing the Spiral of Silence Online Leads to Shouting on a Legislative Lawn

by Carmel Teasdale In the 14-part series “The Origins of the Modern Public” on the CBC program Ideas, The Making Publics project out of McGill University proposed that the creation of  a public is not formed out of a shared demographic, but by members of a group who consume the same media and share the [...]

Social media – increasing one`s reach while decreasing one`s accountability

Public relations professionals are using social media to communicate quickly and inexpensively with large audiences all over the world and to build social capital. At the same time, social media is also providing critics with a fast and cheap way to publicly pass judgement on organizations. Social media does level the playing field in that [...]

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