My version of the YouTube effect
A few weeks ago, I rose at 5 a.m. and journeyed to Halifax’s World Trade and Convention Centre and waited outside on Duke Street with my 13 year-old daughter and husband for a chance for my daughter to try out for YTV’s The Next Star (nextstar.ytv.com). It was bitter cold and the wait was three [...]
Strategy & Ethics: A Case in Point
It’s now 2009 and there’s nothing particularly new about the idea of a social media strategy to try to achieve all manner of communication goals. For example, Unilever led the way forward to viral video with their YouTube campaign in 2007. The now infamous campaign offered their pointedly amateurish video Bride Has Massive Hair Wigout. [...]
