Wave of the future?
Interesting story in the media about a town that tried to force job applicants to provide social media passwords. After much negative publicity they retracted the demand, but this is really an interesting concept. A town is governed by elected officials who bend to public pressure more easily than a corporation might. I wonder if [...]
Strategy & Ethics: A Case in Point
It’s now 2009 and there’s nothing particularly new about the idea of a social media strategy to try to achieve all manner of communication goals. For example, Unilever led the way forward to viral video with their YouTube campaign in 2007. The now infamous campaign offered their pointedly amateurish video Bride Has Massive Hair Wigout. [...]
